1. Create Quality music
I know, it sounds like a given…but I mention this because artists often think they
have everything under control, but sometimes forget about the obvious. So make
sure you get into a quality studio, get the right production, get an experienced
engineer (this is probably the most important), and assemble the right team (will
talk more about this).
2. Assemble the right Team
Don’t think you can do it all. Assemble a team that believes in you and is willing to
help you out. Make sure that the team you assemble is reliable!
Each member could have a different role:
- Someone who can represent you in a professional manner, responsible for
fielding booking inquiries, attending meetings, etc. This could be you, the
artists, but if it’s not, make sure the person you choose is responsible and
reliable…the last thing you want is bad representation.
- Someone responsible for gathering a list of Blogs/websites.
- Someone who can give you creative input…. and I don’t mean a yes man, I
mean someone who has a good ear for music and who will tell you when
something doesn’t sound right.
- Production team
- Writers…yep I said it, Writers! You should get a team of writers who are
willing to help you creatively with hooks and overall arrangement of your
songs. Please don’t think you are too good for help…. the hits that you hear
on the radio were not created/written by just the Artists. Most hits are
created by a team of people. Don’t believe me, take a look at a mainstream
Artist song credits…you’ll sometimes see 2, 3, 4 or more names of people that
contributed.
3. Figure out your Brand and put a Marketing plan together
What kind of music do you make? What is your Brand? Who is your target market?
Answer these questions in that order…
Once you’re confident with your style and type of music, then it should be easier
to figure out your Brand. Once you know your Brand, then you will know whom
to target. For example, you’re a conscious rapper…then you know your Brand should reflect that.
You probably shouldn’t have a logo that has bullets flying across
it…that’s not a good “Conscious” look. Now that you know your Brand, it should be
easier for you to figure out who may want to listen to you.
Once you’re familiar with your Brand and target Market (people who will like your music), create a plan to reach these people with your music. For now I’ll just say that the Internet is the most powerful tool. I’ll cover marketing tips in a future article.
This should be enough to get you going in the right direction for 2012.
Happy New Year!
Witten by:
Miguel “Migz” Ramos
CoFounder of MajorStage
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